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Pitch Lab: Strategic Storytelling for Startups

April 11, 2017 @ 5:30 pm - 7:30 pm

Telling a great story is more than showcasing your product, market opportunity or expertise. Great stories, the ones that lead to action, are constructed in a way that brings together the human need to ‘fight or flight’, with an actionable solution.

In this Pitch Lab workshop, we’ll discuss common mistakes startups make when telling stories and provide a toolkit so you can avoid them.

We’ll also dive into the science of storytelling and why the hero’s journey is more than just a Hollywood structure.



  • Storytelling framework to understand why stories work and how to improve yours through small changes
  • Techniques on how to quickly connect and form a trusting relationship with audiences
  • 5 story types all startup founders need to master

About The Instructor:

Led by storytelling expert, Tim Shisler, Founder of RackFocus.io. Tim works with a number of accelerator programs including Techstars Boulder, Galvanize, Travelport Labs and Catalyze CU.

Tim’s professional speaking experience includes TEDxBoulder, Ignite Boulder, General Assembly, Society of American Travel Writers Global Convention and TBEX workshops.


Register: http://www.pitchlab.io/shows/2017/4/11/pitch-lab-strategic-storytelling-for-startups


April 11, 2017
5:30 pm - 7:30 pm


The Commons on Champa
1245 Champa St.
Denver, CO 80204 United States
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